Couple of points:
1. When magnum cartridges and rifles entered the market all velocity data came from longer barrels, such as a 26 incher for a 300 magnum. Even then, some factory ammo claims were optimistic and not easily replicated.
2. For factory ammo, I just see where it shoots and go hunting.
3. I only chrono handloads until reaching the desired performance and then go hunting.
4. For primary use rifles(.308, 338 Win Mag, .45-70 double,.405 double, etc) I find the ammo that shoots best in each rifle and then go hunting. For instance in my M70 Featherweight, since Hornady came out with Light Magnum ammo, that is all I have used. That is now SuperPerformance 165 grain ammo. The scope on that rifle has not been adjusted in decades and it never misses - any misses are my fault.
My old poker playing room mate, Cal, always said "never kick a winner" and I never forgot that.