If you're using the same piece of brass that you were previously to do this, I can't help but wonder if the neck tension after repeated use is starting to loosen up just a bit. So now as you "seat" these bullets via contact with the lands, the lands are now able to pull the bullet back out a bit whereas before that wasn't happening.
My trick for doing this is to use a spent piece of brass and seat the bullet may 0.2" long, been awhile so I don't remember off hand. But prior to seating the bullet, I press a portion of the end of the neck of the brass against the table to form a flat spot. This will not be enough tension to keep the bullet from being pulled out, but it's enough that it will keep the bullet from falling into the case.
Once the bullet is at it's starting point. I'll "soot" up the bullet using a match. Then I put the round into the chamber and close the bolt. The bullet will of course be shoved further into the brass. The flat spot will scrape off some of the soot and leave a clean spot. So when the cartridge is removed, if the bullet moves back out of the case by any amount, the clean spot will be revealed.
If that happens and it usually does, you just slowly push the bullet back in using your press up to just when the clean spot is no longer visible. Measure the round and you now have your "max" COAL. Record the value and back off from there to get your desired distance off the lands.
I usually repeat this process a few times and average the results to be little more precise.