Start with a baseline or you are just guessing. You need to pattern your shotgun with the choke and load you will be using at the distances you expect to be hunting.
I've done extensive pattern testing with lead, steel, HEVI-SHOT, Bismuth, TSS, TSS-blends (mixed material in the same pellet) and TSS-steel (two kinds of shot in the same shell). This testing has been mostly focused on my Benelli SBE2 (which I sold) & SBE3.
I've had chokes from Patternmaster, Kicks, Trulock, Carlson's, Briley and Müller. What I have found is that almost every choke that comes from the factory does not measure accurately to what they are supposed to. This has also been the case with a couple of aftermarket companies. By far the most consistent with respect to measurements are Carlson's, Müller and Briley. The best patterns have come from Müller when comparing the same chokes to each other, but Carlson's will get you 95% of the results for about 50% less money. Carlson's also has a larger selection than Müller so availability is sometimes an issue.
Ported vs non-ported. In EVERY SINGLE CASE a ported choke has patterned larger than non-ported in the same constriction. This could be good or bad, it depends on what you are trying to accomplish. Again, to the pattern board.
Steel vs blend vs TSS. IMO - steel sucks, blends are better and TSS is the way to go. I've routinely seen guys have to shoot the same goose 3 times with steel shot and still have to wring the neck. So who is really saving money? With TSS, most of the time I'm one and done. Everyone sportsman has injured birds that get away, but using TSS has reduced this number significantly for me. Most recently had a flock of 8-10 fly over me and I dropped three with three shots. All fell stone dead from the sky at 40 yards.
For nearly everything (including sporting clays), I've gone to shooting a Carlson's Federal Black Cloud Long Range FULL choke in the SBE3. For waterfowl I use Federal Black Cloud TSS BB/7 shot for goose and ducks. I have head shot kills on Canada goose out to 70 yards confirmed with a laser range finder. For turkey I use a Carlson's Turkey Choke rated for TSS with Federal TSS 2 1/4 oz 7 shot. This is my pattern at 60 yards.