Perhaps a minor annoyance, but put the bottom line up front: what are you selling and what is the price? Sellers, please list that in the first paragraph.
While it is interesting that the item belonged to your great-grandpappy and has been used to harvest animals X, Y, and Z ..... if I have to wade through three paragraphs for the basic details on the item for sale, I may never get there.
I'm no salesman, but the gist of sales I'm told is you first explain the value, then you state the price.
Whenever I'm selling something, I try to realistically describe the item, explain comparables, and if I'm asking more than item X, I justify the price with the differences.
Anything I've ever sold, its never the cheapest because I try to own good quality items that have no latent defects or hidden "gotchas".
As an aside, on this forum when I see the price right at the top or with little to no description, the price is usually wrong for the value. Seeing a proper write-up on the item that is articulate at least explains the logic and reasoning the seller went through to assign a price to the item.