Why is it that when it comes to the big British Gun Makers, Rigby are the only brand that offers "affordable" models?

Anyone stop by the Rigby booth at ShotShow? They are supposed to have some 250 year commemorative rifles.

Any other of the British makes on display at ShotShow?
 
The deep blueing on this rifle, a friends Rigby, is drop dead gorgeous.
IMG_3958.jpeg
 
So why is this? are Rigby not viewed to be on the same level as those above? Are Rigby the only brand in this class that are trying to appeal to the hunters that aspire to own "London best" rifles with more entry level pricing? Do you feel like this pricing strategy cheapens their brand name at all?
It is hard to say.
I had similar question about what happened with British medium class rifles, and why they disappeared?

I think that disappearance of medium class firearm from UK industry is due to combination of several factors:
- loss of domestic market due to one of the strictest gun laws in the world
- loss of domestic market due to loss of interest in hunting of general population
- loss of colonies and loss of popularity for overseas sports

Then there are big names:
- they have marketing policy "best of the best", fine and bespoke guns, royal guns, for worlds elite.

In the same time medium class market demand is covered by imports.

Now to the question:
If Holland and Holland is Rolls Royce of the guns, Rigby is Mercedes of the guns.
So, I dont think that Rigby marketing policy cheapens the brand at all. It fits well in overall offers per class of firearm. I would love to own one!

And here is old thread about middle class british guns:

 
It is hard to say.
I had similar question about what happened with British medium class rifles, and why they disappeared?

I think that disappearance of medium class firearm from UK industry is due to combination of several factors:
- loss of domestic market due to one of the strictest gun laws in the world
- loss of domestic market due to loss of interest in hunting of general population
- loss of colonies and loss of popularity for overseas sports

Then there are big names:
- they have marketing policy "best of the best", fine and bespoke guns, royal guns, for worlds elite.

In the same time medium class market demand is covered by imports.

Now to the question:
If Holland and Holland is Rolls Royce of the guns, Rigby is Mercedes of the guns.
So, I dont think that Rigby marketing policy cheapens the brand at all. It fits well in overall offers per class of firearm. I would love to own one!

And here is old thread about middle class british guns:

I think licencing is the main reason.

The licencing is run by the local police authority and varies widely. For instance, I am not permitted to fire my 375 other than to zero it. I have posted elsewhere about a custom 338-06 I was offered for next to nothing. I was told that whilst I could have permission to own it, I would not be allowed to fire it other than to zero it as my licencing authority does not allow rifles larger than 30-06 to be used on live quarry in the UK. The neighboring authority (2 miles away) will allow 300 win mag and 7mm win mag. Also, it is taking around 4-6 months to process an application in our area.

I have been told that I will not be granted permission to keep my 375 unless I have proof of hunting trips being booked overseas at least every 5 years.

Talking to friends elsewhere, the police really aren't keen on anything above 30-06. The rules make no sense and are generally written and enforced by people with very little knowledge or interest.

Unless you are hunting overseas regularly, medium bores don't make sense here.
 

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