I think the MSM is finally acknowledging that they are becoming more and more irrelevant... viewership is currently +/- 25% of what it was just 8 years ago...
private online information sources like Megyn Kellys daily show, Shawn Ryans online show, etc.. are picking up more and more steam and in many cases have more followership than some of the more prominent and established MSM shows..
While youre never going to find an unbiased source of information/news.. I think the MSM is recognizing that they have gone way too far... at the end of the day, they are a business and have to make money... and without viewership, they will fail... so they have to start making some changes (albeit I am certain those changes are being met with much reluctance and plenty of weeping and gnashing of teeth).. and have to start at least trying to project themselves as "honest" and "fair" (whether they really are or not)... or they will go the way of the do-do bird..
I agree the moment is increasingly irrelevant, but I attribute different causes.
Personally I think it has more to do with the dumbing down of content, excessive advertising and the fact that online sources are on demand and allow you to dig as deep into a topic as you like.
I would personally say that non-trad media is if anything MORE biased than most traditional media. That's a simple factor of audience capture. Fox or CNN have their bias, but they can't be so outrageous that they only appeal to 10% of the population. They need to maintain some mass-market appeal. By contrast, a youtube talk show might be very happy capturing 1 or 2 million subscribers, so they can tailor their content (ie their bias) much more closely, and if their viewership is pretty fringe, it's in their interest to be pretty fringe themselves.
This I think is the crux of the issue. We as viewers need to be really honest with ourselves about what we want from our media.
Do we want objective truth, or do we want validation?
Most of us want the second. It makes us feel smart and comfortable to have our media confirm our preconceptions. Having ones assumptions challenged is stressful, it's uncomfortable, it can be scary. Traditional media knows this, which is why they're biased in the first place.
But to get on my soap box for a minute, it's up to us, the viewers to CHOOSE the hard path, to demand truth, even when we don't like it. Else we just end up taking the position that I hear so often "Oh CNN is totally biased, but FOX never lies." No, FOX just has a similar bias to you, the viewer, so it doesn't challenge you. That doesn't mean they don't lie.
If you watch your favorite YouTube outlet tell a story, then listen. But then go find a source that you know doesn't align with your views, you know will make you angry. Watch the same story there and listen just as closely.
Challenge their assumptions, challenge yours, see if their sources stand up and see if yours do. If something doesn't pass the sniff test, but it their opinion OR YOURS, then reject it, even if its painful.
If you want unbiased media, you have to act like it. You're the customer here, you have the power.
Sermon over!