I think the MSM is finally acknowledging that they are becoming more and more irrelevant... viewership is currently +/- 25% of what it was just 8 years ago...
private online information sources like Megyn Kellys daily show, Shawn Ryans online show, etc.. are picking up more and more steam and in many cases have more followership than some of the more prominent and established MSM shows..
While youre never going to find an unbiased source of information/news.. I think the MSM is recognizing that they have gone way too far... at the end of the day, they are a business and have to make money... and without viewership, they will fail... so they have to start making some changes (albeit I am certain those changes are being met with much reluctance and plenty of weeping and gnashing of teeth).. and have to start at least trying to project themselves as "honest" and "fair" (whether they really are or not)... or they will go the way of the do-do bird..
I meant to add to this post as a matter of validity for the earlier point...
Consider the conservative side of the house... and the private individuals that have gotten into podcasts, online interviews, etc.. against the more conservative/moderate MSM sources and their more popular shows...
For example... Ben Shapiro... he has 7.1M subscribers.. averages more than 100K views on anything he produces within the first 24 hours.. and has had as many as 6.1M views on a single production... his viewing audience has grown 57,000+ people in the last 30 days...
Vs. Fox News most popular show, The Five, whose largest audience ever was 3.36M viewers... and further consider while Fox is the most popular and watched MSM source overall, that its viewership is in decline (16% loss in viewership in the last 12 months)..
Consider the progressive side of the house...
Look at David Pakman... 2M+ subscribers.. 2B total views in his career.. typically gets between 100-400K views within the first week of releasing anything on YouTube..
Then look at MSNBC prime time show ReidOut with Joy Reid.. which averaged 124K viewers nightly in April and May of this year.. (roughly 1.1M total views in the month of May).. which is down 31% from the same time last year... and down 51% from the same prime time period on MSNBC in 2020...
The MSM is dying a very ugly and violent death.. and they know it..
They have to reinvent themselves.. and very quickly... or they will become completely irrelevant in the very near future...
Instead of CNN hosting a 2028 presidential debate you'll have Ben Shapiro or David Pakman doing it...